This project was a class group assignment in which each group must put together an advertising campaign for a specific product, including a logo, print advertisement(s), out-of-home advertisement(s) and a TV advertisement. My group's chosen product was the UP4 by Jawbone fitness tracker, and I was the Art Director for my group (I designed each of the advertising materials below).
Logo design
TV advertisement
Social media advertisement: We proposed using Snapchat as a vehicle to advertise for various Color Runs across the nation, which would be hosted by the UP4 by Jawbone.
1/4 print ads
2/4 print ads
3/4 print ads
4/4 print ads
1/2 out-of-home ads
2/2 out-of-home ads
